Susan Smith is the City’s Business Attraction Manager, leading the charge to bring new business to Covington. Passionate about sharing Covington’s story as a desirable business address, Susan connects prospective tenants with available commercial spaces, resources, and incentives. She leads the Department’s marketing efforts, working with internal and external agencies to create new branding, a new website, and various marketing collaterals. The dynamic new “Unapologetically Covington” brand, created by Durham Brands, was unveiled in Spring of 2021, followed by the new Economic Development website, targeted to business leaders, brokers, entrepreneurs, developers, and investors.
Susan’s business acumen helped to secure the Covington location for the headquarters of an international marketing agency, as well as a fast-growing logistic company, a high tech start-up, a growing professional service company, numerous restaurants and small business storefronts. She is an active member of Commercial Real Estate Women (CREW), and the Covington Business Council.
Prior to joining the City, Susan worked as a Senior Convention Sales Manager for meetNKY, the Northern Kentucky Convention & Visitors Bureau and Senior Sales Manager Hyatt Hotels in Columbus, Ohio. She earned her degree in Business Administration from the University of North Carolina, Chapel Hill.
